Premium Motorcycle Gear 🏍
Martimotos is a premium motorcycle gear retailer. The brand owns 4 shops in Andorra and Spain, yet the products are mostly sold to French consumers from an eCommerce platform. I was hired to redesign it in an effort to modernize an aging brand and to boost sales, especially on mobile. I put in place a content strategy that sets Martimotos apart from the competition by highlighting the team expertise and customer service (shopping advice, live chat, WhatsApp support, and so on). To help convert more, I also suggested a few urgency tactics (free delivery, flash and private sales, etc.), product bundling, and an option for home delivery or store pickup. Finally, I put a lot of effort into conceiving a quicker and easier checkout process. In the end, I designed the entire website — from the content strategy to pixel-perfect mockups, through high-fidelity wireframes. Currently in production.