Equipment for Aussie Campers 🏕
Outbax Camping is an Australian outdoor gear retailer. The outdoor market is very competitive, and Outbax wanted to be among the top players. I was hired to improve the company’s branding and increase a meager conversion rate. After a thorough study of customer behaviors, we pinpointed what significant improvements were needed to be more professional and effective. The main barriers to purchase included a messy interface with a confusing navigation system, a lack of information on shipping cost and delivery time, too few payment methods, etc. As a result, we reviewed the sitemap and main menu, created a hassle-free checkout process, and implemented a shipping-fee-and-delivery-time calculator. Working with the marketing and dev team, I faced very tight deadlines and designed both the high-fidelity wireframes and final mockups — for mobile, tablet, and desktop. Currently in production.