Redesigned Heineken's dual ordering platform for bars and restaurants across Europe, navigating a full tech migration and simultaneous B2B and B2C redesigns.

In 2022, Heineken brought me in to rescue Swifty, their digital ordering platform, before it lost ground to faster, better-designed competitors. 2 apps, 2 completely different user types. 1 migration, 1 year.
01 Context
02 Key challenges
03 What I did
04 Impact
05 Testimonial
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What’s your challenge?

I'm building a product from scratch or need an MVP fast.

Whether it's a full 0→1 mission or a prototype, I shape your vision into something that makes sense for users, holds up in real conditions, and makes investors say "wow."

My product works, but not well enough.

Something's off: drop-offs, frustration, tickets piling up. You have hunches. I connect the dots, prioritize what matters, and set up a rhythm to keep improving.

I need to uncover and fix what’s not working.

You don't know exactly what's broken, only that something is. I run a structured audit, surface the real problems, and deliver a prioritized action plan.

I'm scaling and I need the UX to keep up.

New markets, new features, new users: I help you grow without losing coherence, so your product doesn't become a patchwork of good intentions.

I need a design lead, not just a pair of hands.

I set the direction, align product and dev, and make sure every design decision supports clear business and user outcomes, not just a sprint deadline.

I need an embedded designer, not a vendor.

Part-time or full-time, I integrate with your team, learn your product, users and constraints, and contribute like an in-house designer, without the hiring process.

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