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Users want fast, intuitive apps, whether it’s a SaaS platform, enterprise tool, web dashboard, or native mobile app. I cut the clutter and simplify journeys to turn complexity into clarity and keep users happy, engaged, and rage-click-free.
Team alignement (Design Sprints / Agile / Scrum)
Competitive benchmarking & market analysis
UX/UI audits & heuristic evaluations
User research (interviews, surveys, focus group)
Personas & user journey mapping
Problem framing & opportunity mapping
Product vision, strategy & roadmap
Workshops facilitation & ideation sessions
User flows & information architecture
User stories & feature prioritization
Content strategy & UX writing principles
Wireframes & prototyping (low to high-fidelity)
Usability testing & data-driven iteration
Creative direction & brand integration into UI
Responsive, accessible & scalable designs
Micro-interactions
Design systems, UI libraries & design doc
QA & seamless design-to-dev handoff
KPI evaluation & performance tracking
Experimentation & A/B testing
Continuous user feedback loops
Conversion rate optimization (CRO)
Retention & engagement strategies
Feature scaling & market rollouts