B2B platforms, SaaS tools, and eCommerce.
Complex under the hood. Simple in use.

I approach every product the same way: understand what's at stake, cut what's in the way, and design something that actually holds up.
DPD (Geopost)
Foodomarket
Tengiva
Depanneo
DPD (Geopost)
Foodomarket
Tengiva
Depanneo
DPD (Geopost)
Foodomarket
Tengiva
Depanneo
(Scope of action)

Workflows, decisions, and purchase journeys
designed for impactful results.

01 B2B, SaaS & enterprise

Most B2B products are built around features, not people. I start with the person who has to use it 8 hours a day—and find the right balance with the business constraints that don't go away.

Workflows that make sense

I map decision flows that match how people actually work, not how the org chart thinks they do.

Role-based clarity

Every user sees what they need, nothing they don't. Fewer mistakes, faster task completion.

Data that tells a story

I turn raw data into visual insights users can act on, not dashboards they need a manual to read.

Onboarding without friction

I design getting-started experiences so intuitive users don't need a tutorial to feel at home.

Scalable design systems

Consistent, documented, and built to grow, so your UI doesn't collapse when your product does.

Ready to untangle your product?
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02 eCommerce & marketplaces

Every screen is a decision point. I design experiences that guide users toward the right one—without pressure, without tricks, and without leaving money on the table.

Findability, first

Categories, filters, and catalog architecture designed for fast discovery, and visible to AI-powered and LLM-driven search.

Product pages that sell

Clear hierarchy, strong visuals, honest selling points, and smart cross-sells that grow basket size without feeling pushy.

Personal, not intrusive

From returning customer recognition to context-aware recommendations—interfaces that feel personal without crossing the line.

Checkout without the drama

No fake urgency, no hidden fees, no last-minute surprises. Just a fast, trustworthy path to payment.

Built for optimization

Landing pages, A/B tests, CRO—every component designed to keep performing long after launch.

Ready to turn your eCommerce into a growth engine?
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(Services)

Research,
 strategy & design

—done right.

01 Discovery

Competitive benchmarking
UX/UI audits
User research (interviews, surveys, focus group)
Personas
User journey mapping
Problem framing & opportunity mapping

02 UX Design

Workshops facilitation & ideation sessions
User flows
Feature prioritization
Content strategy
Wireframes
Prototypes
Usability testing & data-driven iteration

03 UI Design

Creative direction
Responsive & scalable designs
Micro-interactions
Design systems & specs
Seamless design-to-dev handoff

04 Growth

KPI evaluation
Experimentation
A/B testing
User feedback loops
Conversion rate optimization (CRO)
Feature scaling & market rollouts

(FAQ)

Your questions, answered.

Can you lead my product design team?
How do you integrate AI into product design?
Do you work on eCommerce?
Who do you work with?
Where are you located?
How do we work together?
How do we kick things off?
What’s your favorite cold open from The Office?
(Let's work together)

What’s your challenge?

I'm building a product from scratch or need an MVP fast.

Whether it's a full 0→1 mission or a prototype, I shape your vision into something that makes sense for users, holds up in real conditions, and makes investors say "wow."

Book a call
My product works, but not well enough.

Something's off: drop-offs, frustration, tickets piling up. You have hunches. I connect the dots, prioritize what matters, and set up a rhythm to keep improving.

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I need to uncover and fix what’s not working.

You don't know exactly what's broken, only that something is. I run a structured audit, surface the real problems, and deliver a prioritized action plan.

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I'm scaling and I need the UX to keep up.

New markets, new features, new users: I help you grow without losing coherence, so your product doesn't become a patchwork of good intentions.

Book a call
I need a design lead, not just a pair of hands.

I set the direction, align product and dev, and make sure every design decision supports clear business and user outcomes, not just a sprint deadline.

Book a call
I need an embedded designer, not a vendor.

Part-time or full-time, I integrate with your team, learn your product, users and constraints, and contribute like an in-house designer, without the hiring process.

Book a call
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